In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
Stacy Perman
The untold story of the renegade burger chain that evokes a passionate following unlike any other In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following. Stacy Perman's In-N-Out Burger is the inside story behind a real American success story—not only a tale of a unique and profitable business but also of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer. A keenly observed narrative that explores the transformation of a California fad into an enduring cult of popularity, it is also the story of the conflicted, secretive, and ultimately tragic Snyder family, who cooked a billion burgers and hooked a zillion fans.
카테고리:
년:
2010
판:
Reissue
출판사:
Harper Paperbacks
언어:
english
ISBN 10:
0061346721
ISBN 13:
9780061346729
파일:
EPUB, 1.63 MB
IPFS:
,
english, 2010